Women in Agriculture: Ffion Hooson’s Story

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03rd Mar 2025

Women in Agriculture: Ffion Hooson’s Story
Abi Reader has been a huge inspiration to me. She’s a strong, independent woman who speaks up for female farmers and pushes for change. Her dedication to running a dairy farm while advocating for women in agriculture proves we can be leaders.
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Ffion believes “The industry is changing, and more women are stepping up, making their mark, and proving that gender doesn’t define ability. Every time I step onto the farm, I know I’m exactly where I’m meant to be, and I hope more women see that they have a place in this industry too.”

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One of the biggest challenges I’ve faced in the beef industry is constantly having to prove myself. Outdated perceptions still exist, and at times, it feels like I have to work twice as hard to be taken seriously. But I’ve learned to focus on what I love and push towards my goals. The best way to break barriers is through action—by proving I’m just as capable as anyone else.

The future for women in farming is bright. More of us are stepping up, proving gender doesn’t define ability. To keep progressing, we need greater visibility, stronger mentorship, and a shift in outdated mindsets. Conversations about equality in agriculture must continue, and male allies will be key to that progress. With better education, training, and opportunities, farming can be a career for anyone with passion and skill.

For young women considering agriculture, my advice is simple—go for it. Ignore the doubters, work hard, and don’t let anyone tell you you can’t do it. Farming is tough, but if you love it, that passion will carry you through.
Working with Warrendale Wagyu has been an incredible experience. It’s opened doors to new skills, connections, and insights from other farms. The team is always supportive, going the extra mile to help their farmers succeed.

One of the biggest misconceptions about women in farming is that we aren’t physically capable. Strength isn’t just about muscle—it’s about resilience, knowledge, and skill. Women have always played a key role in agriculture, yet there’s still this idea that we’re less capable.

The truth is, we can do it all—running farms, managing livestock, and handling machinery. Farming isn’t a “man’s job”—it’s for anyone with passion and dedication.
I’m proud to be a woman in agriculture.

This industry is built on hard work and resilience, and being part of that is something special. Every time I step onto the farm, I know I’m exactly where I’m meant to be. If sharing my journey inspires even one woman to pursue farming, then it’s all worth it.

To bring more women into agriculture, we need visibility and representation. When young girls see women thriving in farming, they’ll know it’s possible. Education is key—schools and agricultural programmes should highlight farming as a viable career.

Mentorship is also crucial. Strong female role models, networking opportunities, and industry support can make a huge difference. Inclusive training, funding, and workplace policies will help ensure farming is a career where anyone with passion can thrive.

Being a woman in farming has its challenges, but it’s incredibly rewarding. Once you prove yourself, the respect follows. The industry is changing, and more women are making their mark. I wouldn’t change it for anything—I love what I do and am proud to be part of this industry.